ABOUT FRAGRANCE

One of the most important factors that strengthens a brand and makes it memorable for a long time is having an effective and pleasant signature scent.

Among our five senses, you can close your eyes, block your ears, choose not to touch, or avoid tasting something; however, the sense of smell must always remain active, as it is a part of every breath we take.

Using the most pleasant and familiar scents in products and stores not only helps people experience positive and appealing emotions, but also makes the products being sold more attractive. Research shows that the benefit of a corporate scent in customer perception is 26%. Through a corporate scent, a company creates brand awareness in the minds of its customers.

In a study conducted at the Montreal Shopping Center, a 14% increase in sales was achieved by introducing a signature scent into the mall environment
(Journal of Service Research, Vol. 8, p. 181).

In a supermarket in the United States, when the scent of freshly baked bread was released into the air, sales in the bread section tripled
(Hirsch, 1995, International Journal of Aromatherapy).

A study showed that introducing lavender scent into the environment at the end of work shifts prevented a decline in employees’ work performance
(Sakamoto et al., 2006).

According to a study conducted in the United States, a scent introduced into a casino environment increased the casino’s profit by 48%
(Hirsch, 1995, Psychology and Marketing).

Sony is one of the companies that embraced the scent trend. After realizing that their electronic products were mostly purchased by men, company executives sought ways to attract female customers as well.
Christine Belich, Creative Designer of Sony Retail Stores, stated:
“Our products appeal to the senses of sight and hearing. In this case, we believed that adding scent was necessary to complete the sensory experience.”